Attribute

Coefficient

Standard error

t statistics

p-value

Intercept

0.310

0.097

3.210

0.002

Personal relation (seller and customer)

0.119

0.079

1.515

0.134

Price

0.190

0.099

1.910

0.050

Branding (packaging)

−0.018

0.013

−1.317

0.191

Freshness

−0.137

0.075

−1.817

0.073

Marbling

0.079

0.039

2.008

0.048

Beef presentation (type of cut)

0.026

0.015

1.792

0.077

Beef color

0.129

0.047

2.723

0.008

Fat content

0.118

0.021

5.548

<0.001

Butcher’s location

0.104

0.034

3.042

0.003

Advertisement (promotion)

0.039

0.030

1.335

0.186

Beef cleanliness

−0.104

0.032

−3.251

0.002

Beef selling certification

−0.043

0.053

−0.826

0.411

Smell (aroma)

−0.065

0.093

−0.697

0.488