| Attribute |
Coefficient (βi) |
Standard error |
t statistics |
p-value |
| Intercept |
0.130 |
0.117 |
1.113 |
0.267 |
| Personal relation (seller and customer) |
0.016 |
0.015 |
1.057 |
0.292 |
| Price |
0.167 |
0.025 |
6.730 |
<0.001 |
| Branding (packaging) |
0.017 |
0.024 |
0.721 |
0.472 |
| Freshness |
0.081 |
0.022 |
3.615 |
<0.001 |
| Marbling |
0.098 |
0.029 |
3.337 |
0.001 |
| Beef presentation (type of cut) |
0.085 |
0.024 |
3.484 |
0.001 |
| Beef color |
0.099 |
0.023 |
4.282 |
<0.001 |
| Fat content |
−0.007 |
0.014 |
−0.496 |
0.624 |
| Butcher’s location |
−0.010 |
0.021 |
−0.463 |
0.644 |
| Advertisement (promotion) |
−0.014 |
0.015 |
−0.918 |
0.360 |
| Beef cleanliness |
−0.036 |
0.023 |
−1.553 |
0.122 |
| Beef selling certification |
0.005 |
0.014 |
0.334 |
0.739 |
| Smell (aroma) |
0.004 |
0.014 |
0.284 |
0.777 |