Strategy | Definition | Examples in this comic booklet |
Peripheral strategies | To develop programs or materials on the cultural appropriateness by packaging them in ways likely to appeal to a given group | Skin color, and hair color of target group were adopted into the comic character. |
Evidential strategies | To enhance the perceived relevance of a health issue for a given group by presenting evidence of its impact on that group | Passive smoking rate in a target group was mentioned. Harmful influence on pregnant women and fetus were described as impact on target group. |
Linguistic strategies | To make health education programs and materials more accessible by providing them in the dominant or native language of the target group | A bilingual translator translated the material from Japanese to Indonesian, then the material in Indonesian was back-translated into Japanese using Google translation. |
Constituent-involving strategies | To draw directly on the experience of members of the target group | Scene of antenatal care, and exposure to secondhand smoke in the comic were drawn as experience of target members. |
Socio-cultural strategies | Health-related issues in the context of broader social and/or cultural values and characteristics of the intended audience | Tobacco smoking plays an important role for Indonesian men in social activities. Therefore, the smoking role for Indonesian men was drawn in the comic. |