Strategy

Definition

Examples in this comic booklet

Peripheral strategies

To develop programs or materials on the cultural appropriateness by packaging them in ways likely to appeal to a given group

Skin color, and hair color of target group were adopted into the comic character.

Evidential strategies

To enhance the perceived relevance of a health issue for a given group by presenting evidence of its impact on that group

Passive smoking rate in a target group was mentioned.

Harmful influence on pregnant women and fetus were described as impact on target group.

Linguistic strategies

To make health education programs and materials more accessible by providing them in the dominant or native language of the target group

A bilingual translator translated the material from Japanese to Indonesian, then the material in Indonesian was back-translated into Japanese using Google translation.

Constituent-involving strategies

To draw directly on the experience of members of the target group

Scene of antenatal care, and exposure to secondhand smoke in the comic were drawn as experience of target members.

Socio-cultural strategies

Health-related issues in the context of broader social and/or cultural values and characteristics of the intended audience

Tobacco smoking plays an important role for Indonesian men in social activities. Therefore, the smoking role for Indonesian men was drawn in the comic.