|
| OOC (N = 193) | ROC (N = 68) | Multivariatea F(29,231) = 3, p = 0.000, Wilks Lambda = 0.73, partial h2 = 0.27. | Non-parametric statistic | ||||
| Variables | M | SD | M | SD | Univeriate F (1/259) | p | Partial h2 | Mann-Whitney U/p |
| General food attitudes: | ||||||||
| Inexpensive | 2.39 | 1.06 | 2.94 | 1.06 | 13.64 | 0.00 | 0.05 | 9646.5/0.00 |
| Animal welfare | 1.57 | 0.83 | 1.18 | 0.42 | 13.89 | 0.00 | 0.05 | 5366.5/0.00 |
| No transmitted infections/security | 1.40 | 0.65 | 1.13 | 0.34 | 10.51 | 0.00 | 0.04 | 5917.5/0.00 |
| Quickly prepared | 2.61 | 1.10 | 3.09 | 1.05 | 9.97 | 0.00 | 0.04 | 8950.0/0.00 |
| Low in calories | 2.68 | 1.10 | 3.07 | 1.10 | 6.53 | 0.01 | 0.03 | 8652.0/0.01 |
| No impact on the environment | 1.60 | 0.79 | 1.32 | 0.72 | 6.30 | 0.01 | 0.02 | 6685.0/0.00 |
| Many vitamins | 1.38 | 0.54 | 1.29 | 0.60 | 1.30 | 0.26 | 0.01 | 6598.0/0.15 |
| Good looking | 2.49 | 1.04 | 2.76 | 1.08 | 3.38 | 0.07 | 0.01 | 8300.0/0.06 |
| No GMO | 1.55 | 0.80 | 1.40 | 0.88 | 1.71 | 0.19 | 0.01 | 6154.5/0.02 |
| Beliefs about consequences: | ||||||||
| Less choice | 2.92 | 1.15 | 3.59 | 1.00 | 17.92 | 0.00 | 0.07 | 9403.5/0.00 |
| More expensive | 2.05 | 0.97 | 2.65 | 1.10 | 17.68 | 0.00 | 0.06 | 9646.5/0.00 |
| More vitamins | 1.77 | 0.80 | 1.41 | 0.63 | 11.39 | 0.00 | 0.04 | 5460.5/0.00 |
| Better taste | 2.07 | 0.99 | 1.69 | 0.87 | 7.72 | 0.01 | 0.03 | 5832.0/0.01 |
| Grocery more time-consuming | 3.18 | 1.25 | 3.57 | 1.15 | 5.26 | 0.02 | 0.02 | 8251.5/0.05 |
| Not sufficient quantity | 3.67 | 1.09 | 3.99 | 1.03 | 4.26 | 0.04 | 0.02 | 8319.5/0.06 |
| No difference | 3.99 | 1.13 | 4.35 | 0.99 | 5.38 | 0.02 | 0.02 | 8488.5/0.02 |
| Protection of the environment | 1.68 | 0.74 | 1.51 | 0.66 | 2.77 | 0.10 | 0.01 | 6531.0/0.16 |
| No GMO | 2.00 | 0.97 | 1.84 | 1.00 | 1.37 | 0.24 | 0.01 | 6631.0/0.24 |
| Worse looking | 3.68 | 0.99 | 3.81 | 1.08 | 0.83 | 0.36 | 0.00 | 7681.5/0.42 |
| No transmitted infections | 2.24 | 1.02 | 2.26 | 1.23 | 0.03 | 0.86 | 0.00 | 6985.0/0.60 |
| Other behavioural theory variables: | ||||||||
| Intention | 2.20 | 1.00 | 1.53 | 0.70 | 26.07 | 0.00 | 0.09 | 4508.5/0.00 |
| Attitude | 1.72 | 0.73 | 1.37 | 0.62 | 12.78 | 0.00 | 0.05 | 5241.5/0.00 |
| Social norm | 2.26 | 0.87 | 1.94 | 0.81 | 7.18 | 0.01 | 0.03 | 5575.0/0.01 |
| Knowledge about labela | 4.19 | 1.02 | 4.56 | 0.66 | 7.74 | 0.01 | 0.03 | 8188.5/0.01 |
| Value: protection of nature | 1.57 | 0.76 | 1.28 | 0.54 | 8.52 | 0.00 | 0.03 | 5662.5/0.00 |
| Personal norm | 3.05 | 1.31 | 2.60 | 1.31 | 5.79 | 0.02 | 0.02 | 5634.0/0.30 |
| Behavioural control | 2.25 | 1.13 | 2.03 | 1.18 | 1.85 | 0.18 | 0.01 | 6073.5/0.13 |
| Distrust label | 3.77 | 1.10 | 3.96 | 0.98 | 1.48 | 0.22 | 0.01 | 7671.0/0.14 |
| Identity: Nothing in common | 4.08 | 1.00 | 4.22 | 0.90 | 1.01 | 0.32 | 0.00 | 7389.0/0.31 |