Variable

Bird-watching Tourists

LSD multiple comparison

F value

P value

Low risk probability (1)

Low attractive (2)

High involvement (3)

Tourists’ type

significant

Factor 1: environmental maintenance behavioral intention.

4.44

4.31

4.82

1

2

0.064

30.571

0.000

1

3

0.000

3

2

0.000

I will learn the knowledge of protecting birds and their habitats.

4.50

4.23

4.84

1

2

0.04

23.110

0.000

1

3

0.01

3

2

0.00

I will remind tourists around me not to do anything that affects the normal activities of birds and their habitats

4.26

4.35

4.75

1

2

0.331

15.546

0.000

1

3

0.000

3

2

0.000

I try not to disturb the birds and the habitat of the birds during the bird-watching tour

4.56

4.36

4.8

1

2

0.022

17.360

0.000

1

3

0.020

3

2

0.000

Factor 2: promoting environment behavioral intention

3.72

3.76

4.43

1

2

0.708

45.143

0.000

1

3

0.000

3

2

0.000

I will participate in voluntary activities to maintain and promote the environmental quality of scenic spots

4.14

3.93

4.67

1

2

0.080

21.965

0.000

1

3

0.000

3

2

0.000

I will report to the management about issues and opinions of protecting environment

3.53

3.42

4.41

1

2

0.358

46.446

0.000

1

3

0.000

3

2

0.000

I will donate money to support the ecological environment protection

3.30

3.60

4.11

1

2

0.015

20.339

0.000

1

3

0.000

3

2

0.000

If there is a public welfare project with environmental protection theme, I will spend time on it

3.94

4.07

4.55

1

2

0.202

18.268

0.000

1

3

0.000

3

2

0.000