Variable | Bird-watching Tourists | LSD multiple comparison | F value | P value | |||||
Low risk probability (1) | Low attractive (2) | High involvement (3) | |||||||
Tourists’ type | significant | ||||||||
Factor 1: environmental maintenance behavioral intention. | 4.44 | 4.31 | 4.82 | 1 | 2 | 0.064 | 30.571 | 0.000 | |
1 | 3 | 0.000 | |||||||
3 | 2 | 0.000 | |||||||
I will learn the knowledge of protecting birds and their habitats. |
4.50
|
4.23
| 4.84 | 1 | 2 | 0.04 | 23.110 | 0.000 | |
1 | 3 | 0.01 | |||||||
3 | 2 | 0.00 | |||||||
I will remind tourists around me not to do anything that affects the normal activities of birds and their habitats | 4.26 | 4.35 | 4.75 | 1 | 2 | 0.331 | 15.546 | 0.000 | |
1 | 3 | 0.000 | |||||||
3 | 2 | 0.000 | |||||||
I try not to disturb the birds and the habitat of the birds during the bird-watching tour | 4.56 | 4.36 | 4.8 | 1 | 2 | 0.022 | 17.360 | 0.000 | |
1 | 3 | 0.020 | |||||||
3 | 2 | 0.000 | |||||||
Factor 2: promoting environment behavioral intention | 3.72 | 3.76 | 4.43 | 1 | 2 | 0.708 | 45.143 | 0.000 | |
1 | 3 | 0.000 | |||||||
3 | 2 | 0.000 | |||||||
I will participate in voluntary activities to maintain and promote the environmental quality of scenic spots | 4.14 | 3.93 | 4.67 | 1 | 2 | 0.080 | 21.965 | 0.000 | |
1 | 3 | 0.000 | |||||||
3 | 2 | 0.000 | |||||||
I will report to the management about issues and opinions of protecting environment | 3.53 | 3.42 | 4.41 | 1 | 2 | 0.358 | 46.446 | 0.000 | |
1 | 3 | 0.000 | |||||||
3 | 2 | 0.000 | |||||||
I will donate money to support the ecological environment protection | 3.30 | 3.60 | 4.11 | 1 | 2 | 0.015 | 20.339 | 0.000 | |
1 | 3 | 0.000 | |||||||
3 | 2 | 0.000 | |||||||
If there is a public welfare project with environmental protection theme, I will spend time on it | 3.94 | 4.07 | 4.55 | 1 | 2 | 0.202 | 18.268 | 0.000 | |
1 | 3 | 0.000 | |||||||
3 | 2 | 0.000 |