Bird-watching Tourists

Low risk probability (n = 108)

Low attractive (n = 154)

High involvement (n = 130)

Gender

Male (134)

51

39

44

Female (258)

57

115

86

x² = 13.539; df = 2; p = 0.001

Age

Under 18 (17)

2

7

8

18 - 25 (213)

64

88

61

26 - 30 (35)

15

9

11

31 - 40 (83)

15

38

30

over 41

12

12

20

x² = 24.528; df = 12; p = 0.017

Education

High school, secondary school or below (30)

5

10

15

Junior college (45)

10

17

18

Undergraduate (260)

75

105

80

Bachelor degree or above (57)

18

22

17

x² = 9.260; df = 8; p = 0.321

Monthly income

Under ¥2000 (190)

59

75

56

¥2001 - 4000 (53)

11

19

23

¥4001 - 6000 (61)

18

21

22

Over ¥6001 (88)

20

39

29

x² = 7.821; df = 8; p = 0.451

Occupation

Civil services/institutions (19)

8

6

5

Education workers (70)

18

25

27

Company staffs (78)

16

37

25

Students (195)

58

78

59

Retirees (3)

1

0

2

Others (24)

7

8

9

x² = 18.782; df = 18; p = 0.405