| Rotation component matrix | |||||
| Observation variable | Factor | The names of factors | |||
| 1 | 2 | 3 | 4 | ||
| Bird-watching tourism is very important to me. | .908 |
|
|
| Attraction |
| Bird-watching tourism is one of the most enjoyable activities for me | .893 |
|
|
| |
| Comparing to others means of traveling, I prefer bird-watching tourism | .891 |
|
|
| |
| Bird-watching tourism is a very satisfying activity for me | .877 |
|
|
| |
| Bird-watching tourism brings me a lot of fun | .789 |
|
|
| |
| Bird-watching tourism is fun and enjoyable | .661 |
|
|
| |
| Bird-watching tourism can reveal what kind of person am I |
| .914 |
|
| Symbolic |
| I know a lot of knowledge about bird-watching tourism |
| .901 |
|
| |
| When I was involved in bird-watching tourism, I was happy to let it be known |
| .826 |
|
| |
| When I bought bird-watching products, I was always unsure of my options |
|
| .872 |
| Risk probability |
|
|
|
| .855 |
| |
| I would be very sad if my choice proved to be a failure after going to bird-watching |
|
|
| .875 | Risk consequences |
| Choosing unsuitable bird-watching products can be annoying |
|
|
| .536 | |
| Characteristic root | 4.325 | 2.587 | 1.842 | 1.205 |
|
| Explained variance (%) | 33.271 | 19.897 | 14.166 | 9.266 |
|
| Accumulated variance | 33.271 | 53.168 | 67.335 | 76.600 |
|