SWOT-PEST

Policy (P)

Economic (E)

Social (S)

Technology (T)

Strength (S)

——

Have more young users with strong spending power

1. Low entry barrier

2. Better experience of interact for users

Accurate recommendation algorithm of Big Data

Weakness (W)

Internal review system is not strict

——

The content lacks depth and is too entertaining

Homogeneous content

Opportunity (O)

The government has issued relevant laws and regulations

1. People’s high living

2. standards Housing economy due to the epidemic

The arrival of a visual culture

1. Development of Big Data technology

2. The arrival of 5G which can boost internet speed

Threat (T)

——

The short video industry is highly competitive

Information security risks exist

Network censorship is difficult