Construction | Items | Loading | Cronbach α | C.R. | AVE |
perceived social presence | There is a sense of human contact on this online shop | 0.667*** | 0.792 | 0.795 | 0.495 |
There is a sense of intimacy on this online shop | 0.649*** | ||||
There is a sense of sociability on this online shop | 0.805*** | ||||
There is a sense of human warmth on this online shop | 0.682*** | ||||
cross-side network effect | This online retail platform has a large number of business users | 0.689*** | 0.734 | 0.749 | 0.504 |
The merchants of this online retail platform are friendly and easy to communicate | 0.827*** | ||||
The merchants of this online retail platform can meet my needs | 0.594*** | ||||
same-side network effect | This online retail platform has more active consumers | 0.666*** | 0.823 | 0.828 | 0.619 |
More orders from consumers on this this online retail platform | 0.806*** | ||||
This online retail platform will have more consumers in the future | 0.874*** | ||||
cross-channel free riding | Did you gather information in a store before the purchase in the online shop? | 0.823*** | 0.740 | 0.751 | 0.528 |
Did you gather information in the store of the retailer and then chose to buy in online shop? | 0.700*** |