| Operational objective | KPI | Target |
| Specialized training programs with training and consulting companies | Avg # of specialized training programs/employee/year | 8 |
| % Training programs vs. after training presentation | 100% | |
| Conduct benchmark studies with other dates shops | # of benchmark conducted | 1 |
| Conduct benchmark studies with chocolate shops | 1 | |
| Develop rewarding programs | # of designed rewarding programs | 3 |
| Participate in recruitment events | # of participation in recruitment events | 1 |
| Automate processes | % of automated processes | 40% |
| Develop business process | # of business processes | 1 for each main activity |
| Apply monitoring system | Purchase monitoring system | Purchase ERP system |
| % of data accuracy | 95% | |
| Own new trucks for transportation | # of new trucks owned | 2 |
| Establish a warehouse | Own a warehouse | 1 |
| Create new non-traditional products | # of brainstorming sessions | 1 “quarterly” |
| # of new & developed products | 5 | |
| Open new branches | # of new Branches | 2 |
| Increase customer satisfaction | Grade of customer satisfaction form | 90 out of 100 |
| Conduct VOC sessions | # of VOC conducted | 1 |
| Achieve profit target | % profit vs. targeted profit | 100% |
| Improve corporate business | # of new assigned corporate business contracts | 3 |
| Reduce costs | % of cost reduction | −10% |
| Study the feasibility of franchising | # of studies | 1 |