Latent variables

Measurement observed items

EFA

α

Price quality inference

PQ1

0.692

0.976

PQ2

0.620

PQ3

0.753

Risk averseness

RA1

0.768

0.944

RA2

0.829

RA3

0.848

Subjective norm

SN1

0.823

0.928

SN2

0.844

Perceived risk

PR1

0.847

0.965

PR2

0.863

PR3

0.852

Integrity

INT1

0.783

0.943

INT2

0.822

INT3

0.865

Attitude toward counterfeited products

AT1

0.884

0.968

AT2

0.838

AT3

0.847

AT4

0.863

Behavioral intentions

BI1

0.759

0.911

BI2

0.776

BI3

0.801