Latent variables | Measurement observed items | EFA | α |
Price quality inference | PQ1 | 0.692 | 0.976 |
PQ2 | 0.620 | ||
PQ3 | 0.753 | ||
Risk averseness | RA1 | 0.768 | 0.944 |
RA2 | 0.829 | ||
RA3 | 0.848 | ||
Subjective norm | SN1 | 0.823 | 0.928 |
SN2 | 0.844 | ||
Perceived risk | PR1 | 0.847 | 0.965 |
PR2 | 0.863 | ||
PR3 | 0.852 | ||
Integrity | INT1 | 0.783 | 0.943 |
INT2 | 0.822 | ||
INT3 | 0.865 | ||
Attitude toward counterfeited products | AT1 | 0.884 | 0.968 |
AT2 | 0.838 | ||
AT3 | 0.847 | ||
AT4 | 0.863 | ||
Behavioral intentions | BI1 | 0.759 | 0.911 |
BI2 | 0.776 | ||
BI3 | 0.801 |