| Ethnic Group | Ethnic marketing practices among traders in Alaba International Market | Total | ||
| They speak Igbo as the major language | The market consists of different kinds of tribes | Traders favor fellow customers from their tribe | ||
| Yoruba | 14(3.5%) | 33(8.3%) | 14(3.5%) | 61(15.3%) |
| Igbo | 39(9.8%) | 254(63.5%) | 41(10.3%) | 334(83.5%) |
| Hausa | - | 4(1.0%) | - | 4(1.0%) |
| Others | - | 1(0.3%) | - | 1(0.3%) |
| Total | 53(13.3%) | 292(73.0%) | 55(13.8%) | 400(100.0%) |