Assessment of ethnographic marketing patterns of Alaba Market | Performance of small-scale enterprises in Alaba International Market | Total | |||
Provision of employment opportunities | Development of entrepreneurial skills | The market are meeting with standard | The market is in the direction from wholesalers to consumers | ||
Mostly dominated by Igbo people | 19(52.8%) | - | - | 17(4.3%) | 36(9.0%) |
It comprises of Ibo, Hausa and Yoruba | - | 36(9.0%) | 18(4.5%) | 38(9.5%) | 92(23.0%) |
Mostly dominated from Eastern part of the country | 83(20.8%) | 17(4.3%) | 135(33.8%) | - | 235(58.8%) |
Igbo 80%, Hausa 15% and Yoruba 5% | 18(4.5%) | - | - | 19(4.8%) | 37(9.3%) |
Total | 120(30.0%) | 53(13.3%) | 153(38.3%) | 74(18.5%) | 400(100.0%) |