Assessment of ethnographic marketing patterns of Alaba Market

Performance of small-scale enterprises in Alaba International Market

Total

Provision of employment opportunities

Development of entrepreneurial skills

The market are meeting with standard

The market is in the direction from wholesalers to consumers

Mostly dominated by Igbo people

19(52.8%)

-

-

17(4.3%)

36(9.0%)

It comprises of Ibo, Hausa and Yoruba

-

36(9.0%)

18(4.5%)

38(9.5%)

92(23.0%)

Mostly dominated from Eastern part of the country

83(20.8%)

17(4.3%)

135(33.8%)

-

235(58.8%)

Igbo 80%, Hausa 15% and Yoruba 5%

18(4.5%)

-

-

19(4.8%)

37(9.3%)

Total

120(30.0%)

53(13.3%)

153(38.3%)

74(18.5%)

400(100.0%)