New Hope Group recognized that with the company size became bigger, strict system and discipline was the core of group management.

Informal control (i)


Liu Yongmei stated “The boss’s honest character can create a kind of culture to provide employees with a sense of security and increase the cohesive force in enterprise.”


Liu Yonghao stated “Enterprise management can’t only rely on institutions, but also on love .We should take care of our employees like a mother and let them feel be a part of the company.”


Liu Yonghao stated “The current governance structure is not perfect enough, we should not only keep improving the governance structure, but also should build enterprise culture. It is important.”