| Alternative financing models | Definition |
| Marketplace/P2P lending Consumer | Individuals or institutional funders provide a loan to a consumer borrower |
| Balance Sheet Consumer Lending | The platform entity provides a loan directly to a consumer borrower |
| Market place P2P Business Lending | Individuals or institutional funders provide a loan to a business borrower |
| Balance Sheet Business Lending | The platform entity provides a loan directly to a business borrower |
| Market place P2P Real Estate Lending | Individuals or institutional funders provide a loan secured against property to a consumer or business borrower |
| Real Estate Crowdfunding | Individuals or institutional funders provide equity or subordinated-debt financing for real estate |
| Invoice Trading | Individuals or institutional funders purchase invoices or receivable notes from a business (at a discount) |
| Equity Based Crowd Funding | Individuals or institutional funders purchase equity issued by a company. |
| Reward Based Crowdfunding | Backers provide finance to individuals, projects or companies in exchange for non-monetary rewards or products. |
| Donation based Crowdfunding | Donors provide funding to individuals, projects or companies based on philanthropic or civic motivations with no expectation of monetary or material return. |