Coefficients^a

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

B

Std. Error

Beta (ß)

1

(Constant)

7.171

2.127

3.371

.001

Marketing_Strategy

−1.698

.622

−1.276

−2.729

.007

Strategic_Planning

−1.600

.571

−1.187

−2.805

.005

Interaction_term_SP_MS

.570

.166

2.343

3.426

.001