| Number of aggregate participants | 795 | ||
| Models | Latent class model | ||
| Log-likelihood for null model | −10,236.03 | ||
| Log-likelihood for restricted model | −6967.91 | ||
| Chi-Square | 6536.23 | ||
| BIC | 14163.52 | ||
| AIC | 13987.82 | ||
| Segmentation description | Hedonic buyers | Health-conscious purchasers | COO driven shoppers |
| Segment Sizes | 31.90% | 50.20% | 17.90% |
| (0 to 100 rescaled importance scores)5 | Imprt. score | Imprt. score | Imprt. score |
| 1) Country of origin | 8.72 | 15.57 | 31.7 |
| 2) Production method | 3.95 | 25.12 | 18.42 |
| 3) Chemical residue testing information | 18.16 | 33.28 | 14.26 |
| 4) Price | 20.49 | 3.89 | 18.7 |
| 5) Shopping location | 3.14 | 1.5 | 0.82 |
| 6) Visual appearance | 18.67 | 6.04 | 6.6 |
| 7) Sense of touch | 22.48 | 11.81 | 6.59 |
| 8) Package size | 2.8 | 1.22 | 0.91 |
| 9) Someone who is important to me recommend it | 1.59 | 1.58 | 2.01 |