Number of aggregate participants

795

Models

Mixed multinomial logit model

Total “Best” Choices

3180

Total “Worst” Choices

3180

RLH³ model fit statistics

0.61

(0 to 100 rescaled importance scores)⁴

Rank

Importance score

95% C.I. [Lower, Upper]

1) Country of origin

2

17.70

[17.06, 18.34]

2) Production method

3

16.60

[15.82, 17.38]

3) Chemical residue testing information

1

24.69

[24.16, 25.23]

4) Price

5

11.29

[10.62, 11.97]

5) Shopping location

7

1.83

[1.51, 2.16]

6) Visual appearance

6

10.35

[9.76, 10.95]

7) Sense of touch

4

15.17

[14.58, 15.75]

8) Package size

9

0.92

[0.74, 1.11]

9) Someone who is important to me recommend it

8

1.44

[1.18, 1.70]