| Prediction of Price Fairness (Mediator) |
||||||
| B |
se |
t |
P |
LLCI |
ULCI |
|
| PEK |
0.377 |
0.119 |
3.154 |
0.002 |
0.141 |
0.612 |
| EC |
−0.002 |
0.09 |
-0.024 |
0.981 |
-0.18 |
0.175 |
| PEK*EC |
0.338 |
0.126 |
2.679 |
0.008 |
0.089 |
0.586 |
| Model Summary: R square = 0.078, f value = 5.288, P < 0.05 |
||||||
| Prediction of Ecologically Conscious Consumer Behavior (Dependent Variable) |
||||||
| B |
se |
t |
P |
LLCI |
ULCI |
|
| PEK |
0.416 |
0.067 |
6.173 |
0 |
0.283 |
0.549 |
| PF |
0.169 |
0.04 |
4.212 |
0 |
0.09 |
0.248 |
| Model Summary: R square = 0.27, f value = 34.78, P < 0.001 |
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