Prediction of Price Fairness (Mediator)

B

se

t

P

LLCI

ULCI

PEK

0.377

0.119

3.154

0.002

0.141

0.612

EC

−0.002

0.09

-0.024

0.981

-0.18

0.175

PEK*EC

0.338

0.126

2.679

0.008

0.089

0.586

Model Summary: R square = 0.078, f value = 5.288, P < 0.05

Prediction of Ecologically Conscious Consumer Behavior (Dependent Variable)

B

se

t

P

LLCI

ULCI

PEK

0.416

0.067

6.173

0

0.283

0.549

PF

0.169

0.04

4.212

0

0.09

0.248

Model Summary: R square = 0.27, f value = 34.78, P < 0.001