Prediction of Price Fairness (Mediator) | ||||||
B | se | t | P | LLCI | ULCI | |
PEK | 0.377 | 0.119 | 3.154 | 0.002 | 0.141 | 0.612 |
EC | −0.002 | 0.09 | -0.024 | 0.981 | -0.18 | 0.175 |
PEK*EC | 0.338 | 0.126 | 2.679 | 0.008 | 0.089 | 0.586 |
Model Summary: R square = 0.078, f value = 5.288, P < 0.05 | ||||||
Prediction of Ecologically Conscious Consumer Behavior (Dependent Variable) | ||||||
B | se | t | P | LLCI | ULCI | |
PEK | 0.416 | 0.067 | 6.173 | 0 | 0.283 | 0.549 |
PF | 0.169 | 0.04 | 4.212 | 0 | 0.09 | 0.248 |
Model Summary: R square = 0.27, f value = 34.78, P < 0.001 |