Construct

Items

Loadings

CA

CR

AVE

Environmental Concern

(EC)

EC1

0.453

0.808

0.820

0.550

EC2

0.719

EC3

0.995

EC4

0.699

Ecologically Conscious Consumer Behavior

(ECCB)

ECCB1

0.667

0.832

0.867

0.524

ECCB10

0.556

ECCB11

0.569

ECCB12

0.213

ECCB2

0.574

ECCB3

0.649

ECCB4

0.576

ECCB5

0.713

ECCB6

0.546

ECCB7

0.762

ECCB8

0.680

ECCB9

0.562

Perceived Environmental Knowledge (PEK)

PEK1

0.674

0.813

0.867

0.568

PEK2

0.717

PEK3

0.849

PEK4

0.773

PEK5

0.745

Price Fairness (PF)

PF1

0.853

0.897

0.936

0.829

PF2

0.950

PF3

0.926