Predictor variables

The Last time patronized or purchased goods via e-commerce

Value Sig.

Never before

1 to 3 months

3 to 6 months

Over 6 months

Size of Family

2 or less

Observed

10

19

3

2

Chi-Square

20.108

0.065

Expected

11.4

11.2

5.6

5.8

Likelihood

19.965

0.068

3 people

Observed

17

17

13

10

Linear-Lin.

0.289

0.591

Expected

19.2

18.8

9.3

9.7

4 people

Observed

27

29

12

11

Expected

26.6

26.1

12.9

13.4

Phi

0.259

0.065

5 people

Observed

15

13

12

13

Cramer’s V

0.149

0.065

Expected

17.8

17.5

8.7

9.0

6 or more

Observed

32

21

9

15

Expected

25.9

25.4

12.6

13.1

High

Observed

5

6

3

6

Chi-Square

16.619a

0.055

Expected

6.7

6.6

3.3

3.4

Likelihood

17.724

0.039

Level of Income

Upper-Middle

Observed

31

41

23

21

Linear-Linear

5.140

0.023

Expected

39.1

38.3

18.9

19.7

Lower-Middle

Observed

44

42

21

14

Expected

40.7

39.9

19.8

20.6

Phi

0.235

0.055

Low

Observed

21

10

2

10

Cramer’s V

0.136

0.055

Expected

14.5

14.2

7.0

7.3

Lower

Observed

19

6

5

7

Chi-Square

11.369a

0.078

Expected

12.5

12.2

6.0

6.3

Likelihood

11.552

0.073

Social Status

Middle

Observed

61

64

36

35

Linear-Lin.

0.000

1.000

Expected

66.0

64.7

32.0

33.3

Upper

Observed

21

29

8

9

Phi

0.195

0.078

Expected

22.6

22.1

10.9

11.4

Cramer’s V

0.138

0.078

Gender

Male

Observed

56

40

26

32

Chi-Square

8.134a

0.043

Expected

51.8

50.8

25.2

26.2

Likelihood Ratio

8.191

0.042

Female

Observed

45

59

23

19

Phi

0.165

0.043

Expected

49.2

48.2

23.8

24.8

Cramer’s V

0.165

0.043

College

Observed

34

30

10

10

Chi-Square

11.278

0.257

Expected

28.3

27.7

13.7

14.3

Likelihood

13.198

0.154

Bachelor

Observed

40

42

26

23

Linear-Lin.

1.664

0.197

Expected

44.1

43.2

21.4

22.3

Level of Education

Masters

Observed

21

22

13

17

Expected

24.6

24.1

11.9

12.4

Phi

0.194

0.257