Predictor variables |
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| The Last time patronized or purchased goods via e-commerce | Value Sig. | |||||
Never before | 1 to 3 months | 3 to 6 months | Over 6 months | ||||||
Size of Family | 2 or less | Observed | 10 | 19 | 3 | 2 | Chi-Square | 20.108 | 0.065 |
Expected | 11.4 | 11.2 | 5.6 | 5.8 | Likelihood | 19.965 | 0.068 | ||
3 people | Observed | 17 | 17 | 13 | 10 | Linear-Lin. | 0.289 | 0.591 | |
Expected | 19.2 | 18.8 | 9.3 | 9.7 |
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4 people | Observed | 27 | 29 | 12 | 11 |
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Expected | 26.6 | 26.1 | 12.9 | 13.4 | Phi | 0.259 | 0.065 | ||
5 people | Observed | 15 | 13 | 12 | 13 | Cramer’s V | 0.149 | 0.065 | |
Expected | 17.8 | 17.5 | 8.7 | 9.0 |
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6 or more | Observed | 32 | 21 | 9 | 15 |
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Expected | 25.9 | 25.4 | 12.6 | 13.1 |
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High | Observed | 5 | 6 | 3 | 6 | Chi-Square | 16.619a | 0.055 | |
Expected | 6.7 | 6.6 | 3.3 | 3.4 | Likelihood | 17.724 | 0.039 | ||
Level of Income | Upper-Middle | Observed | 31 | 41 | 23 | 21 | Linear-Linear | 5.140 | 0.023 |
Expected | 39.1 | 38.3 | 18.9 | 19.7 |
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Lower-Middle | Observed | 44 | 42 | 21 | 14 |
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Expected | 40.7 | 39.9 | 19.8 | 20.6 | Phi | 0.235 | 0.055 | ||
Low | Observed | 21 | 10 | 2 | 10 | Cramer’s V | 0.136 | 0.055 | |
Expected | 14.5 | 14.2 | 7.0 | 7.3 |
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Lower | Observed | 19 | 6 | 5 | 7 | Chi-Square | 11.369a | 0.078 | |
Expected | 12.5 | 12.2 | 6.0 | 6.3 | Likelihood | 11.552 | 0.073 | ||
Social Status | Middle | Observed | 61 | 64 | 36 | 35 | Linear-Lin. | 0.000 | 1.000 |
Expected | 66.0 | 64.7 | 32.0 | 33.3 |
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Upper | Observed | 21 | 29 | 8 | 9 | Phi | 0.195 | 0.078 | |
Expected | 22.6 | 22.1 | 10.9 | 11.4 | Cramer’s V | 0.138 | 0.078 | ||
Gender | Male | Observed | 56 | 40 | 26 | 32 | Chi-Square | 8.134a | 0.043 |
Expected | 51.8 | 50.8 | 25.2 | 26.2 | Likelihood Ratio | 8.191 | 0.042 | ||
Female | Observed | 45 | 59 | 23 | 19 | Phi | 0.165 | 0.043 | |
Expected | 49.2 | 48.2 | 23.8 | 24.8 | Cramer’s V | 0.165 | 0.043 | ||
College | Observed | 34 | 30 | 10 | 10 | Chi-Square | 11.278 | 0.257 | |
Expected | 28.3 | 27.7 | 13.7 | 14.3 | Likelihood | 13.198 | 0.154 | ||
Bachelor | Observed | 40 | 42 | 26 | 23 | Linear-Lin. | 1.664 | 0.197 | |
Expected | 44.1 | 43.2 | 21.4 | 22.3 |
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Level of Education | Masters | Observed | 21 | 22 | 13 | 17 |
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Expected | 24.6 | 24.1 | 11.9 | 12.4 | Phi | 0.194 | 0.257 |