Explanatory variables Categories | Count | Percentage | |
The Last time staff patronized or purchased goods via e-commerce | Never used it before | 101 | 33.7 |
One to three months | 99 | 33.0 | |
Three to six months | 49 | 16.3 | |
Over Six months | 51 | 17.0 | |
Age | 18 - 27 | 130 | 43.3 |
28 - 37 | 78 | 26.0 | |
38 - 47 | 57 | 19.0 | |
48 and above | 35 | 11.7 | |
Gender | Male | 154 | 51.3 |
Female | 146 | 48.7 | |
Marital Status | Single | 173 | 57.7 |
Married | 114 | 38.0 | |
Widow/Divorced | 13 | 4.3 | |
Region of Birth | Ahafo | 7 | 2.3 |
Bono | 11 | 3.7 | |
Ashanti | 20 | 6.7 | |
Bono East | 11 | 3.7 | |
Central | 43 | 14.3 | |
Eastern | 14 | 4.7 | |
Greater Accra | 20 | 6.7 | |
Volta | 16 | 5.3 | |
Western | 132 | 44.0 | |
Western North | 13 | 4.3 | |
North of Ghana | 13 | 4.3 | |
Religious Affiliation | Christianity | 243 | 81.0 |
Islamic | 44 | 14.7 | |
Traditionalist | 13 | 4.3 | |
Size of Family | 3 or less people | 91 | 30.3 |
4 people | 79 | 26.3 | |
5 people | 53 | 17.7 | |
6 people | 77 | 25.7 | |
Place of Location | Urban | 174 | 58.0 |
Peri-Urban | 65 | 21.7 | |
Rural | 61 | 20.3 |