Index | No. | Measurement item |
Marketing Dynamic Capabilities | 1 | Enterprises have a more accurate understanding of the current status and development trends of the industry |
2 | Companies can detect important changes in market demand in a timely manner | |
3 | Key market information can be effectively diffused and shared in different parts of the enterprise | |
4 | Important market information can be quickly passed to senior managers | |
5 | Managers can quickly make decisions about important market changes | |
6 | Enterprise’s important marketing decisions can be adjusted in time according to environmental changes in execution | |
7 | In the face of important market changes, all functional departments of the enterprise can unify their thinking and actions | |
8 | Companies can accurately provide products and other information to target customers | |
9 | Enterprises are good at using a variety of methods to carry out marketing promotion to target customers | |
10 | Enterprise channel design can effectively reduce customer purchase costs | |
11 | Enterprises comprehensively use multiple channels to let target customers understand the company and products |