Index

No.

Measurement item

Marketing Dynamic Capabilities

1

Enterprises have a more accurate understanding of the current status and development trends of the industry

2

Companies can detect important changes in market demand in a timely manner

3

Key market information can be effectively diffused and shared in different parts of the enterprise

4

Important market information can be quickly passed to senior managers

5

Managers can quickly make decisions about important market changes

6

Enterprise’s important marketing decisions can be adjusted in time according to environmental changes in execution

7

In the face of important market changes, all functional departments of the enterprise can unify their thinking and actions

8

Companies can accurately provide products and other information to target customers

9

Enterprises are good at using a variety of methods to carry out marketing promotion to target customers

10

Enterprise channel design can effectively reduce customer purchase costs

11

Enterprises comprehensively use multiple channels to let target customers understand the company and products