Dimension	Method name	Calculation expression	Scope of application
Based on asset perspective	The Interbrand method	Brand value = future earnings of brand × brand strength	Be used in any product category or brand, especially in such market behaviors as brand acquisitions, mergers or leasing [20] . However, when the range of product’s brand radiation is narrow, it does not work.
Based on asset perspective	The Financial World method	Brand value = brand net profit × brand strength	Be used in any product category or brand, especially in such market behaviors as brand acquisitions, mergers or leasing [20] . However, when the range of product’s brand radiation is narrow, it does not work.
Based on customer perspective	The premium method	Brand value = the premium× sales/average profit margin	More suitable for products that the customer is relatively familiar with.
Based on customer perspective	The loyalty factor method	Brand value = theoretical target customer base × loyalty factor × cycle purchases × (unit product price − unit unbranded product price) × numbers of cycle within the time limit	For products frequently purchased, but not for consumer durables with a long period to repeat shopping [15] .
Based on a comprehensive perspective	The ten elements model of brand equity	Brand value = (price advantage + satisfaction/ loyalty) + (perceived quality + leading brand/ popularity) + (perceived value + brand personality + organization association) + brand awareness + (market prices and distribution channels + market share)	Not only for researches of continuity, but also for customised research; for a specific industry, appropriate adjustments are made for indicators to better adapt to the characteristics of the industry [20] .
Based on a comprehensive perspective	The CBBE model	Brand value = brand significance + (brand performance + brand image) + (brand evaluation + brand feeling) + brand resonance	More suitable for products that the customer is relatively familiar with.