Cultural and historical context

Language

Quality of life in the country

Corporate culture

Historical relations between countries

Social awareness of the host country before the appearance of foreign investors

Availability of resources (basic and advanced)

Availability of physical resources

○ Raw materials

○ Geographical location

○ Size of the country

○ Climate

○ Coastal

○ Natural sites

Availability of labor

Infrastructure

Technological resources

Market characteristics

Market size

Growth of market

Market access

Economic and political system

Economic stability

Political stability

Economic policy

● Trade barriers

● Exchange rates

● Integration of supranational economic areas

● Fiscal policy

● Labor market

○ Labor costs

○ Qualifications of workers

○ Productivity