Steady preference

Frugality preference

High grade preference

Natural preference

Used preference

Housing not used

0.564

0.151

0.158

0.05

0

Housing stability

0.467

0.071

0.007

0.118

0.009

Housing domestic

0.44

0.138

0.123

0.225

0.064

Housing quality

0.422

−0.002

0.217

0.135

−0.114

Housing simple

0.326

0.099

−0.058

0.182

0.192

Housing local purchase

0.302

0.183

−0.004

0.228

0.175

Housing discount

0.111

0.752

0.043

0.038

0.073

Housing point system

0.07

0.59

0.118

0.084

0.016

Housing reasonable price

0.032

0.453

−0.156

0.009

0.268

Housing high grade

0.156

−0.031

0.532

0.073

0.017

Housing brand oriented

0.134

0.047

0.459

0

0.001

Housing gorgeous

−0.033

0.01

0.384

0.068

0.117

Housing imported

0.023

0.005

0.334

0.063

0.19

Housing new item

0.179

0.105

0.281

0.08

0.074

Housing urban

0.16

0.055

0.27

0.048

0.133

Housing challenging

−0.074

0.032

0.269

0.134

0.186

Housing natural

0.168

0.028

−0.015

0.603

0.089

Housing ecology

0.168

0.201

0.019

0.478

0

Housing hand made

0.043

0.023

0.103

0.376

0.167

Housing old fashioned

0.097

0.009

0.106

0.348

0.235

Housing independently

0.06

0.04

0.21

0.225

0.223

Housing used

0.068

0.107

0.007

0.069

0.309

Housing rental

−0.076

0.034

0.075

0.036

0.16