| Reasons for News type preference | Frequency | Percentage (%) |
| Reasons for more good news than bad news | ||
| Good news stimulates excitement and boosts confidence | 58 | 15.4 |
| Good news gives hope and fosters development spirit | 50 | 13.3 |
| Good news moulds positive attitude and behavior | 44 | 11.7 |
| Good news guarantees a healthy society | 19 | 5.1 |
| Bad news traumatises me | 16 | 4.3 |
| Bad news promotes extremism | 11 | 2.9 |
| Good news sells the image of a country | 6 | 1.6 |
| Good news makes us feel protected than endangered | 4 | 1.1 |
| Good news encourages hard work | 2 | 0.5 |
| Good news consolidates national unity | 2 | 0.5 |
| Good news increases audience life span | 1 | 0.3 |
| Reasons for more bad news than good news | ||
| Bad news makes us to be cautious | 21 | 5.6 |
| Bad news is simply what is happening in society | 7 | 1.9 |
| Bad news expresses plight of the oppressed | 2 | 0.5 |
| Ba news directs audience/policymakers to address societal problems | 2 | 0.5 |
| Bad news sets the pace for a change in society | 2 | 0.5 |
| Bad news is entertaining | 1 | 0.3 |
| Bad news sells a medium | 1 | 0.3 |
| Bad news exposes corruption | 1 | 0.3 |
| Neutral justifications | ||
| Both are equally important | 72 | 19.1 |
| We want to be informed of both | 44 | 11.7 |
| No response | 10 | 2.7 |
| Total | 376 | 100 |