Constructs

Original Sample

Sample

Mean

Standard Deviation

T Statistics

P Values

Decision

Behavioral Intentions → Social Media

0.212

0.214

0.072

2.937

0.003

Supported

Behavioral Intentions → Tourism Destination Decision Making

−0.095

−0.005

0.155

0.613

0.040

Supported

Destination Image → Social Media

0.232

0.228

0.089

2.604

0.000

Supported

Destination Image → Tourism Destination Decision Making

−0.073

0.056

0.197

0.371

0.021

Supported

Information Provided → Social Media

0.327

0.326

0.091

3.589

0.000

Supported

Information Provided → Tourism Destination Decision Making

0.298

0.054

0.260

1.146

0.052

Supported

Social Media → Tourism Destination Decision Making

−0.066

−0.083

0.129

0.512

0.009

Supported

Tourism Satisfaction → Social Media

0.128

0.134

0.068

1.875

0.001

Supported