Construct

Indicator

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VIF

Information Provided by other Travelers

IP1: Information provided by other travelers drives me to visit new places.

0.702

2.300

IP2: Information provided by other travelers seems more credible as compared to the information shared by traveling companies on their websites.

0.783

3.459

IP3: I always ask to experience individuals before selecting a destination for tourism.

0.860

4.539

IP4: I believed it is important to ask others before selecting a destination for tourism.

0.849

3.596

IP5: I highly recommend getting information from different sources before making any decision regarding the destination.

0.627

3.600

Destination Image

DI1: Destination image is having a strong impact on one’s decision making.

0.773

2.437

DI2: Destination with a good reputation is visited extensively.

0.787

3.014

DI3: Images of tourism spots shared on social media attract me to visit that place.

0.747

2.889

DI4: Videos shared on social media influence me to select any destination.

0.775

3.160

DI5: Social media provides information about new tourism destinations.

0.731

3.253