| Model | Non-standardized coefficient | Standardized Coefficients | T | Sig | |
| B | Standard error | Beta | |||
| Constant | 1.07 | 0.05 |
| 0.00 | 1.00 |
| Perceived promotional benefit | 0.78 | 0.05 | 0.78 | 14.75 | 0.00 |
| Perceived promotional risk | −0.18 | 0.05 | −0.18 | −3.51 | 0.00 |