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| Strongly disagree |
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| Strongly agree |
| Before I buy a product, I often check the prices of different retailers to obtain the best benefit. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| I get caught up in other people’s feelings easily. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| I have never seen a computer before. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| If I would buy a specific guidebook via the Internet, it would be likely that I would make use of such an offer as presented in the thought experiment. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| I anticipate the needs of others. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| I usually purchase items on sale only. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| My price paid for the guidebook was fair toward the seller. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| If I would be in search of a specific guidebook, I would by it via the Internet. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| I usually purchase the cheapest item. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| I have a good word for everyone. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |