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| Strongly disagree |
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| Strongly agree |
| I love to help others. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| I become sad when I see other people crying. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| I do not buy guidebooks via the Internet and do not intend do so in the future. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| The seller’s pricing model appeals to me. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| I usually look for suitable bargains to save money. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| I am concerned about others. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| I consider the business relationship as balanced. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| My friends’ emotions affect me. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| I make people feel welcome. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |
| I perceive the seller’s offer as fair. | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ | ☐ |