| Variable | Item | Frequency | Percent |
| Gender | Male | 44 | 31.9 |
| Female | 94 | 68.1 | |
| Age group | 10 - 20 | 7 | 5.1 |
| 21 - 30 | 33 | 23.9 | |
| 31 - 40 | 60 | 43.5 | |
| 41 - 50 | 16 | 11.6 | |
| Above 50 | 22 | 15.9 | |
| Level of Education | Primary certificate | 7 | 5.1 |
| Secondary certificate | 14 | 10.1 | |
| College certificate | 17 | 12.3 | |
| Diploma | 39 | 28.3 | |
| Bachelors and above | 61 | 44.2 | |
| Marital status | Married | 87 | 63.0 |
| Single | 44 | 31.9 | |
| Divorced | 7 | 5.1 | |
| Time spent as a customer | Less than 1 year | 46 | 33.3 |
| 2 - 5 years | 49 | 35.5 | |
| 6 - 10 years | 34 | 24.6 | |
| More than 10 years | 9 | 6.5 |