| Variable | China | X2 test | Japan | X2 test | ||||
| Foreign Individual Tour (%) | Group Package Tour (%) | All visitors (%) | Foreign Individual Tour (%) | Group Package Tour (%) | All visitors (%) | |||
| (n = 2397) | (n = 3291) | (n = 5688) | (n = 1283) | (n = 749) | (n = 2032) | |||
| Socio-demographic |
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| Gender |
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| Male | 40.1 | 37.2 | 38.4 | 4.5** | 51.6 | 43.3 | 48.5 | 12.7** |
| Female | 59.9 | 62.7 | 61.6 |
| 48.4 | 56.6 | 51.4 |
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| Age |
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| 12 - 19 years | 4.84 | 3.2 | 3.94 | 538.9** | 1.3 | 1.2 | 1.2 | 94.7** |
| 20 - 29 years | 39.3 | 18.0 | 27.0 |
| 23.7 | 17.4 | 21.4 |
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| 30 - 39 years | 26.8 | 20.7 | 23.3 |
| 26.7 | 16.0 | 22.7 |
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| 40 - 49 years | 14.3 | 25.7 | 20.9 |
| 21.9 | 18.6 | 20.7 |
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| 50 - 59 years | 9.5 | 17.8 | 14.3 |
| 12.1 | 19.3 | 14.8 |
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| Over 60 years | 5.0 | 14.3 | 10.4 |
| 14.1 | 27.2 | 18.9 |
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| Education |
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| Primary Education or Below | 1.5 | 2.4 | 2.0 | 16.4** | 0.9 | 1.3 | 1.1 | 7.3 |
| Secondary/High School | 19.8 | 23.3 | 21.8 |
| 15.5 | 18.8 | 16.7 |
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| College or above | 78.6 | 74.3 | 76.1 |
| 83.4 | 79.8 | 82.1 |
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| Occupation |
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| Professional/Proprietor | 39.7 | 38.7 | 39.1 | 37.3** | 32.1 | 24.1 | 29.1 | 50.0** |
| Junior White Collar | 2.4 | 3.4 | 3.0 |
| 0.4 | 0.2 | 0.3 |
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| Blue Collar | 36.3 | 30.6 | 33.0 |
| 47.2 | 41.3 | 45.0 |
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| Others (House keeper, Students, and Retired) | 21.4 | 27.2 | 24.8 |
| 20.2 | 34.1 | 25.3 |
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| Personal income |
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| | 16.4 | 33.7 | 26.4 | 437.8** | 0.5 | 0.4 | 0.4 | 47.1** |
| US$10,000 - 14,999 | 18.0 | 20.5 | 19.5 |
| 2.4 | 2.2 | 2.3 |
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| US$15,000 - 29,999 | 22.9 | 14.7 | 18.1 |
| 6.3 | 10.5 | 7.9 |
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| US$30,000 - 39,999 | 10.1 | 4.1 | 6.6 |
| 20.5 | 15.6 | 18.7 |
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| US$40,000 - 69,999 | 7.6 | 2.7 | 4.8 |
| 27.4 | 24.4 | 26.3 |
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| US$70,000 - 99,999 | 2.4 | 0.7 | 1.4 |
| 16.3 | 12.8 | 15.0 |
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| Over US$100,000 | 3.3 | 0.8 | 1.9 |
| 7.0 | 4.67 | 6.1 |
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| No fixed income | 19.1 | 22.5 | 21.1 |
| 19.3 | 29.2 | 22.9 |
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| Residence |
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| Northern China | 11.6 | 15.8 | 14.0 | 1900** |
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| Central China | 22.0 | 52.1 | 39.4 |
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| Southern China | 8.4 | 25.8 | 18.5 |
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