Step

Fre.

Task

Stimuli

1

60

Competitive brand discrimination

McDonald (graphs)―KFC (graphs)

2

60

Target concept verbs discrimination

Positive verbs―negative verbs

3

30

Combined task one (exercise)

McDonald + positive----KFC + negative

4

120

Combined task one (test)

The same

5

60

Competitive brand discrimination

KFC (graphs)----McDonald (graphs)

6

30

Combined task two (exercise)

KFC + positive----McDonald + negative

7

120

Combined task two (test)

The same