Step | Fre. | Task | Stimuli |
1 | 60 | Competitive brand discrimination | McDonald (graphs)―KFC (graphs) |
2 | 60 | Target concept verbs discrimination | Positive verbs―negative verbs |
3 | 30 | Combined task one (exercise) | McDonald + positive----KFC + negative |
4 | 120 | Combined task one (test) | The same |
5 | 60 | Competitive brand discrimination | KFC (graphs)----McDonald (graphs) |
6 | 30 | Combined task two (exercise) | KFC + positive----McDonald + negative |
7 | 120 | Combined task two (test) | The same |