| Knowledge | Number of Occurrences | Percentage |
| Knowledge of Markets and Industry through Research | 35 | 23.97% |
| Understanding Working in a Dynamic Global Team | 31 | 21.23% |
| Application of Business Topics to Project Work | 21 | 14.38% |
| Marketing Techniques | 19 | 13.01% |
| Global and Cultural Awareness | 17 | 11.64% |
| Leadership Techniques and Career Preparation | 11 | 7.53% |
| Start-up Organizational Culture | 6 | 4.11% |
| Presentation Creation Techniques | 4 | 2.74% |
| Idea Development and Growth from an Intangible Concept | 2 | 1.37% |