Variable (X)	Coefficient ( $β_{i}$ )	Mean ( ${\bar{x}}_{i}$ )	Coefficient * Mean ( $β_{i} {\bar{x}}_{i}$ )	WTP ( $β_{i} {\bar{x}}_{i} / β b i d$ )
Bid	−0.0000133
Gender	0.3809	0.4898	0.1866	1.2
Age	0.0240	42.3061	1.0153	6.7
Job	−0.4494	0.2939	−0.1321	−0.9
Edu	0.2707	7.0714	1.9142	12.6
Status	0.5844	0.9041	0.5284	3.5
Ethnic	0.3685	0.4429	0.1632	1.1
HS	−0.0314	5.3714	−0.1687	−1.1
MCEO	0.3511	0.3776	0.1326	0.9
Incom	0.00000019	110	0.2393	1.6
Total			3.8789	25.5