Age

Pearson Correlation

P-value

How often do you buy products

0.640**

0.000

How satisfied are you with the products offered by the Kosovo market?

0.503**

0.000

What do you value most when you buy a product?

0.803**

0.000

Which products do you spend the most money on?

0.611**

0.000

Would you pay more for a product for a better design or more beautiful aesthetics?

0.646**

0.000

Which products do you value the design the most?

0.458**

0.000

What is the proportion of products with the best design/aesthetics in your home?

0.684**

0.000

Is there a connection between design and aesthetics for purchasing the product?

0.355**

0.000

In the products you buy and consume, is there a connection between the design and the decision to purchase the product?

0.171*

0.038

Does improving the design or changing the aesthetics of the product increase sales?

0.314**

0.000