Gender

Pearson Chi-square

P-value

How often do you buy products

6.983

0.030

How satisfied are you with the products offered by the Kosovo market?

1.832

0.400

What do you value most when you buy a product?

10.058

0.002

Which products do you spend the most money on?

16.568

0.002

Would you pay more for a product for a better design or more beautiful aesthetics?

3.806

0.149

Which products do you value the design the most?

21.542

0.000

What is the proportion of products with the best design/aesthetics in your home?

22.884

0.000

Is there a connection between design and aesthetics for purchasing the product?

0.259

0.703

In the products you buy and consume, is there a connection between the design and the decision to purchase the product?

18.551

0.000

Does improving the design or changing the aesthetics of the product increase sales?

40.605

0.000

Age

Pearson Chi-square

P-value

How often do you buy products

114.950

0.000

How satisfied are you with the products offered by the Kosovo market?

157.391

0.000

What do you value most when you buy a product?

40.563

0.000

Which products do you spend the most money on?

190.646

0.000

Would you pay more for a product for a better design or more beautiful aesthetics?

61.783

0.000

Which products do you value the design the most?

131.424

0.000

What is the proportion of products with the best design/aesthetics in your home?

93.314

0.000

Is there a connection between design and aesthetics for purchasing the product?

19.293

0.000

In the products you buy and consume, is there a connection between the design and the decision to purchase the product?

17.850

0.000

Does improving the design or changing the aesthetics of the product increase sales?

74.500

0.000