| Statements | Age of hotel | ||||||||
| Below 5 years | 5 - 10 years | 11 - 20 YEARS | 21 and above | ||||||
| Market orientation practices adopted | f | % | f | % | f | % | f | % | Mean |
| Customer’s feedback form | 26 | 13.0 | 25 | 12.8 | 17 | 12.9 | 15 | 11.3 | 0.17 |
| Suggestion box | 32 | 16.0 | 21 | 10.7 | 18 | 13.7 | 12 | 9.0 | 0.17 |
| Use of social media | 20 | 10.0 | 13 | 6.6 | 13 | 9.9 | 10 | 7.6 | 0.11 |
| Online booking channel | 8 | 4.0 | 17 | 8.7 | 6 | 4.6 | 13 | 9.7 | 0.09 |
| Complimentary breakfast buffet | 52 | 26.0 | 48 | 24.6 | 18 | 13.7 | 8 | 6.0 | 0.25 |
| Free daily newspaper | 10 | 5.00 | 18 | 9.3 | 13 | 9.9 | 16 | 12.0 | 0.11 |
| Free internet services | 11 | 5.5 | 14 | 7.3 | 12 | 9.3 | 18 | 13.6 | 0.11 |
| Promotions | 23 | 11.5 | 15 | 7.7 | 14 | 10.7 | 16 | 12.0 | 0.14 |
| Recognition | 12 | 6.0 | 19 | 9.7 | 15 | 11.5 | 21 | 15.8 | 0.13 |
| Others (specify) | 6 | 3.0 | 5 | 2.6 | 5 | 3.8 | 4 | 3.0 | 0.04 |
| Total | 200 | 100 | 195 | 100 | 131 | 100 | 133 | 100 | 1.32 |