Hotel performance

Repeat customer’s patronage

Retention of old customers

Friendliness of customer

Enhanced patronage

Customer satisfaction

Market orientation

Repeat customer’s patronage

1

Retention of old customers

0.362* (0.000)

1

Friendliness of customer

0.469* (0.000)

0.345* (0.000)

1

Enhanced patronage

0.269* (0.000)

0.370* (0.000)

0.565* (0.000)

1

Customer satisfaction

0.349* (0.000)

0.298* (0.000)

0.507* (0.000)

0.476* (0.000)

1

Market orientation

0.549* (0.000)

0.703* (0.000)

0.408* (0.000)

0.700* (0.000)

0.762* (0.000)

1