Hotel performance | Repeat customer’s patronage | Retention of old customers | Friendliness of customer | Enhanced patronage | Customer satisfaction | Market orientation |
Repeat customer’s patronage | 1 |
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Retention of old customers | 0.362* (0.000) | 1 |
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Friendliness of customer | 0.469* (0.000) | 0.345* (0.000) | 1 |
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Enhanced patronage | 0.269* (0.000) | 0.370* (0.000) | 0.565* (0.000) | 1 | ||
Customer satisfaction | 0.349* (0.000) | 0.298* (0.000) | 0.507* (0.000) | 0.476* (0.000) | 1 | |
Market orientation | 0.549* (0.000) | 0.703* (0.000) | 0.408* (0.000) | 0.700* (0.000) | 0.762* (0.000) | 1 |