Dependent type

Select type

Manipulation type

Regulatory legitimacy

Obey the request

● Obey the requirements of the competent authorities such as the government

● Subject to stakeholder cooperation

Choose to market segments

● Choose a friendly system area

● Choosefriendly collaborators


● Adhere to promote

● Standardization

Normative legitimacy

Obey the specification

● Obey social norms

● Obey the values of the public

● Subject to professional norms

Select the range of activities

● Select the activity content

● Select the target audience


● Prove successful

● Change the concept of public opinion

Cognitive legitimacy

Obey the existing model

● Follow the example of advanced

● Obey the standard

Select the logo

● Choose corporate culture slogan

● Select the certification system


● Product advertising

● Image advertising