Latent variable

Item

λ

t-value

CR

AVE

Natural environment^a

EV1: In Tibet I feel mountains are magnificent

0.837

38.856

0.90

0.59

EV2: In Tibet I feel the natural force is powerful

0.806

32.851

EV3: In Tibet I feel period of landforms formed is long

0.792

31.060

EV4: The natural environment makes me feel small

0.761

27.426

EV5: The natural environment makes me feel that my force is weak

0.724

18.858

EV6: I feel I need to be humble to nature

0.694

17.391

Religious atmosphere^a

RL1: In Tibet I feel that the pilgrimage scenes are great

0.783

26.336

0.90

0.69

RL2: In Tibet I feel that the Buddha is noble

0.846

36.714

RL3: Compared with the Buddha, I feel people are small

0.847

42.777

RL4: I feel I need to be humble to the Buddha

0.840

43.532

Monetary costs^a

PC1: The total travelling expenditure cost a lot

0.686

9.213

0.80

0.51

PC2: The round-trip transportation price is very expensive

0.636

8.646

PC3: The accommodation price in Tibet is very expensive

0.808

15.212

PC4: The catering price in Tibet is very expensive

0.711

14.530

Perceived value of the destination^a

PV1: The overall value of the travel is very wonderful

0.842

32.032

0.83

0.62

PV2: Compared with my pay, I gain a lot from this travel

0.776

24.679

PV3: The richness of my experience from this travel is very much

0.746

24.890

Emotion of awe^b

AW1: In Tibet my feeling is (calm-shock)

0.775

28.669

0.89

0.59

AW2: In Tibet my feeling is (peaceful-surprised).

0.723

25.152

AW3: In Tibet my feeling is (sleepy-excited)

0.705

18.524

AW4: In Tibet my feeling is (arrogant-humble)

0.795

28.374

AW5: In Tibet my feeling is (slighting-revered)

0.852

40.642

AW6: In Tibet my feeling is (careless-respectful)

0.739

24.286

Satisfaction^a

SA1: It is wise to choose this trip

0.863

51.955

0.87

0.69

SA2: Travel in Tibet makes me feel satisfied

0.790

27.776

SA3: This travel experience is what I need and want

0.839

39.162