Attributes | Marital Status | N | Mean | Std. Dev. | F-Value | Sig. |
Products | Unmarried | 94 | 3.38 | 0.76 | 7.31 | 0.00* |
Married | 362 | 3.39 | 0.76 | |||
Single | 44 | 3.83 | 0.38 | |||
Total | 500 | 3.42 | 0.74 | |||
Price | Unmarried | 94 | 3.51 | 0.68 | 1.54 | 0.22 |
Married | 362 | 3.55 | 0.60 | |||
Single | 44 | 3.70 | 0.41 | |||
Total | 500 | 3.56 | 0.60 | |||
Placement | Unmarried | 94 | 3.80 | 0.56 | 9.61 | 0.00* |
Married | 362 | 3.71 | 0.65 | |||
Single | 44 | 4.14 | 0.50 | |||
Total | 500 | 3.76 | 0.63 | |||
Promotion | Unmarried | 94 | 3.26 | 0.58 | 5.27 | 0.01* |
Married | 362 | 3.29 | 0.68 | |||
Single | 44 | 3.61 | 0.51 | |||
Total | 500 | 3.31 | 0.66 | |||
People | Unmarried | 94 | 3.41 | 0.48 | 0.25 | 0.78 |
Married | 358 | 3.41 | 0.66 | |||
Single | 44 | 3.48 | 0.32 | |||
Total | 496 | 3.42 | 0.61 | |||
Process | Unmarried | 94 | 3.38 | 0.64 | 16.65 | 0.00* |
Married | 358 | 3.23 | 0.81 | |||
Single | 44 | 3.94 | 0.69 | |||
Total | 496 | 3.32 | 0.80 | |||
Physical evidence | Unmarried | 94 | 3.57 | 0.55 | 7.46 | 0.00* |
Married | 362 | 3.64 | 0.75 | |||
Single | 44 | 4.04 | 0.37 | |||
Total | 500 | 3.66 | 0.70 | |||
Ethical practices | Unmarried | 94 | 3.31 | 0.58 | 7.18 | 0.00* |
Married | 360 | 3.28 | 0.71 | |||
Single | 44 | 3.68 | 0.43 | |||
Total | 498 | 3.32 | 0.67 | |||
Overall Marketing Mix- | Unmarried | 94 | 3.46 | 0.37 | 418.08 | 0.00* |