Attributes

Marital Status

N

Mean

Std. Dev.

F-Value

Sig.

Products

Unmarried

94

3.38

0.76

7.31

0.00*

Married

362

3.39

0.76

Single

44

3.83

0.38

Total

500

3.42

0.74

Price

Unmarried

94

3.51

0.68

1.54

0.22

Married

362

3.55

0.60

Single

44

3.70

0.41

Total

500

3.56

0.60

Placement

Unmarried

94

3.80

0.56

9.61

0.00*

Married

362

3.71

0.65

Single

44

4.14

0.50

Total

500

3.76

0.63

Promotion

Unmarried

94

3.26

0.58

5.27

0.01*

Married

362

3.29

0.68

Single

44

3.61

0.51

Total

500

3.31

0.66

People

Unmarried

94

3.41

0.48

0.25

0.78

Married

358

3.41

0.66

Single

44

3.48

0.32

Total

496

3.42

0.61

Process

Unmarried

94

3.38

0.64

16.65

0.00*

Married

358

3.23

0.81

Single

44

3.94

0.69

Total

496

3.32

0.80

Physical evidence

Unmarried

94

3.57

0.55

7.46

0.00*

Married

362

3.64

0.75

Single

44

4.04

0.37

Total

500

3.66

0.70

Ethical practices

Unmarried

94

3.31

0.58

7.18

0.00*

Married

360

3.28

0.71

Single

44

3.68

0.43

Total

498

3.32

0.67

Overall Marketing Mix-

Unmarried

94

3.46

0.37

418.08

0.00*