Attributes

Age Group

N

Mean

Std. Dev.

F - Value

Sig.

Products mix

Up to 30 Yrs

132

3.60

0.71

5.28

0.01*

31 - 45 yrs

240

3.38

0.75

45 - 60 Yrs

128

3.33

0.73

Total

500

3.42

0.74

Price mix

Up to 30 Yrs

132

3.67

0.56

3.39

0.03*

31 - 45 yrs

240

3.50

0.56

45 - 60 Yrs

128

3.56

0.70

Total

500

3.56

0.60

Placement mix

Up to 30 Yrs

132

3.76

0.60

0.00

1.00

31 - 45 yrs

240

3.76

0.65

45 - 60 Yrs

128

3.77

0.64

Total

500

3.76

0.63

Promotion mix

Up to 30 Yrs

132

3.22

0.68

1.79

0.17

31 - 45 yrs

240

3.35

0.61

45 - 60 Yrs

128

3.34

0.71

Total

500

3.31

0.66

People mix

Up to 30 Yrs

132

3.41

0.59

0.38

0.68

31 - 45 yrs

236

3.44

0.62

45 - 60 Yrs

128

3.38

0.61

Total

496

3.42

0.61

Process mix

Up to 30 Yrs

128

3.36

0.73

0.77

0.46

31 - 45 yrs

240

3.34

0.76

45 - 60 Yrs

128

3.25

0.93

Total

496

3.32

0.80

Physical evidence mix

Up to 30 Yrs

132

3.51

0.72

5.59

0.00*

31 - 45 yrs

240

3.76

0.71

45 - 60 Yrs

128

3.62

0.64

Total

500

3.66

0.70

Ethical practices

Up to 30 Yrs

132

3.21

0.60

3.01

0.05*

31 - 45 yrs

238

3.34

0.70

45 - 60 Yrs

128

3.41

0.70

Total

498

3.32

0.67

Overall Marketing Mix - Organized Retailer

Up to 30 Yrs

132

3.46

0.37

0.62

0.54

31 - 45 yrs

240

3.51

0.40

45 - 60 Yrs

128

3.47

0.45

Total

500

3.48

0.41