Attributes | Age Group | N | Mean | Std. Dev. | F - Value | Sig. |
Products mix | Up to 30 Yrs | 132 | 3.60 | 0.71 | 5.28 | 0.01* |
31 - 45 yrs | 240 | 3.38 | 0.75 | |||
45 - 60 Yrs | 128 | 3.33 | 0.73 | |||
Total | 500 | 3.42 | 0.74 | |||
Price mix | Up to 30 Yrs | 132 | 3.67 | 0.56 | 3.39 | 0.03* |
31 - 45 yrs | 240 | 3.50 | 0.56 | |||
45 - 60 Yrs | 128 | 3.56 | 0.70 | |||
Total | 500 | 3.56 | 0.60 | |||
Placement mix | Up to 30 Yrs | 132 | 3.76 | 0.60 | 0.00 | 1.00 |
31 - 45 yrs | 240 | 3.76 | 0.65 | |||
45 - 60 Yrs | 128 | 3.77 | 0.64 | |||
Total | 500 | 3.76 | 0.63 | |||
Promotion mix | Up to 30 Yrs | 132 | 3.22 | 0.68 | 1.79 | 0.17 |
31 - 45 yrs | 240 | 3.35 | 0.61 | |||
45 - 60 Yrs | 128 | 3.34 | 0.71 | |||
Total | 500 | 3.31 | 0.66 | |||
People mix | Up to 30 Yrs | 132 | 3.41 | 0.59 | 0.38 | 0.68 |
31 - 45 yrs | 236 | 3.44 | 0.62 | |||
45 - 60 Yrs | 128 | 3.38 | 0.61 | |||
Total | 496 | 3.42 | 0.61 | |||
Process mix | Up to 30 Yrs | 128 | 3.36 | 0.73 | 0.77 | 0.46 |
31 - 45 yrs | 240 | 3.34 | 0.76 | |||
45 - 60 Yrs | 128 | 3.25 | 0.93 | |||
Total | 496 | 3.32 | 0.80 | |||
Physical evidence mix | Up to 30 Yrs | 132 | 3.51 | 0.72 | 5.59 | 0.00* |
31 - 45 yrs | 240 | 3.76 | 0.71 | |||
45 - 60 Yrs | 128 | 3.62 | 0.64 | |||
Total | 500 | 3.66 | 0.70 | |||
Ethical practices | Up to 30 Yrs | 132 | 3.21 | 0.60 | 3.01 | 0.05* |
31 - 45 yrs | 238 | 3.34 | 0.70 | |||
45 - 60 Yrs | 128 | 3.41 | 0.70 | |||
Total | 498 | 3.32 | 0.67 | |||
Overall Marketing Mix - Organized Retailer | Up to 30 Yrs | 132 | 3.46 | 0.37 | 0.62 | 0.54 |
31 - 45 yrs | 240 | 3.51 | 0.40 | |||
45 - 60 Yrs | 128 | 3.47 | 0.45 | |||
Total | 500 | 3.48 | 0.41 |