Attributes | Gender | N | Mean | Std. Dev. | F-Value | Sig. |
Product mix | Female | 384 | 3.46 | 0.71 | 3.14 | 0.08 |
Male | 116 | 3.32 | 0.82 | |||
Total | 500 | 3.42 | 0.74 | |||
Price mix | Female | 384 | 3.61 | 0.52 | 14.16 | 0.00* |
Male | 116 | 3.38 | 0.79 | |||
Total | 500 | 3.56 | 0.60 | |||
Placement mix | Female | 384 | 3.79 | 0.63 | 3.33 | 0.07 |
Male | 116 | 3.67 | 0.64 | |||
Total | 500 | 3.76 | 0.63 | |||
Promotion mix | Female | 384 | 3.35 | 0.61 | 6.18 | 0.01* |
Male | 116 | 3.18 | 0.79 | |||
Total | 500 | 3.31 | 0.66 | |||
People mix | Female | 380 | 3.43 | 0.59 | 0.58 | 0.45 |
Male | 116 | 3.38 | 0.68 | |||
Total | 496 | 3.42 | 0.61 | |||
Process mix | Female | 384 | 3.36 | 0.78 | 4.88 | 0.03* |
Male | 112 | 3.18 | 0.84 | |||
Total | 496 | 3.32 | 0.80 | |||
Physical evidence mix | Female | 384 | 3.73 | 0.64 | 18.91 | 0.00* |
Male | 116 | 3.42 | 0.84 | |||
Total | 500 | 3.66 | 0.70 | |||
Ethical practices | Female | 382 | 3.39 | 0.65 | 17.79 | 0.00* |
Male | 116 | 3.09 | 0.71 | |||
Total | 498 | 3.32 | 0.67 | |||
Overall Marketing Mix - Organized Retail | Female | 384 | 3.53 | 0.36 | 22.31 | 0.00* |
Male | 116 | 3.33 | 0.49 | |||
Total | 500 | 3.48 | 0.41 | |||
Male | 112 | 3.28 | 0.67 | |||
Total | 496 | 3.38 | 0.52 |