Attributes

Gender

N

Mean

Std. Dev.

F-Value

Sig.

Product mix

Female

384

3.46

0.71

3.14

0.08

Male

116

3.32

0.82

Total

500

3.42

0.74

Price mix

Female

384

3.61

0.52

14.16

0.00*

Male

116

3.38

0.79

Total

500

3.56

0.60

Placement mix

Female

384

3.79

0.63

3.33

0.07

Male

116

3.67

0.64

Total

500

3.76

0.63

Promotion mix

Female

384

3.35

0.61

6.18

0.01*

Male

116

3.18

0.79

Total

500

3.31

0.66

People mix

Female

380

3.43

0.59

0.58

0.45

Male

116

3.38

0.68

Total

496

3.42

0.61

Process mix

Female

384

3.36

0.78

4.88

0.03*

Male

112

3.18

0.84

Total

496

3.32

0.80

Physical evidence mix

Female

384

3.73

0.64

18.91

0.00*

Male

116

3.42

0.84

Total

500

3.66

0.70

Ethical practices

Female

382

3.39

0.65

17.79

0.00*

Male

116

3.09

0.71

Total

498

3.32

0.67

Overall Marketing Mix - Organized Retail

Female

384

3.53

0.36

22.31

0.00*

Male

116

3.33

0.49

Total

500

3.48

0.41

Male

112

3.28

0.67

Total

496

3.38

0.52