| Attributes | Cronbach’s Alpha |
| Product attributes-6 items | 0.82 |
| Pricing attributes-5 items | 0.78 |
| Placement attributes-5 items | 0.71 |
| Promotion attributes-8 items | 0.76 |
| People attributes-4 items | 0.73 |
| Process attributes-5 items | 0.76 |
| Physical evidence attributes-10 items | 0.85 |
| Perception towards Ethical practices-4 items | 0.75 |