Attributes | Cronbach’s Alpha |
Product attributes-6 items | 0.82 |
Pricing attributes-5 items | 0.78 |
Placement attributes-5 items | 0.71 |
Promotion attributes-8 items | 0.76 |
People attributes-4 items | 0.73 |
Process attributes-5 items | 0.76 |
Physical evidence attributes-10 items | 0.85 |
Perception towards Ethical practices-4 items | 0.75 |