Pearson chi square values

Gender

Age

Marital status

Education

Occupation

Income

Purchase value

60.92*

(0.000)**

25.01*

(0.000**)

85.75*

(0.000**)

74.46*

(0.000**)

121.86*

(0.000**)

110.22*

(0.000**)

Preference

4.36*

(0.113**)

16.74*

(0.002**)

10.14*

(0.038**)

31.48*

(0.000**)

29.86*

(0.000**)

33.57*

(0.000**)