Pearson chi square values | ||||||
Gender | Age | Marital status | Education | Occupation | Income | |
Purchase value | 60.92* (0.000)** | 25.01* (0.000**) | 85.75* (0.000**) | 74.46* (0.000**) | 121.86* (0.000**) | 110.22* (0.000**) |
Preference | 4.36* (0.113**) | 16.74* (0.002**) | 10.14* (0.038**) | 31.48* (0.000**) | 29.86* (0.000**) | 33.57* (0.000**) |