| Physical evidence attributes | ||
| Machines and equipment | 3.92 | 1.01 |
| Interiors and Exteriors | 3.88 | 0.97 |
| Shelves and arrangement of merchandise | 3.92 | 1.06 |
| Store space | 3.63 | 1.14 |
| Parking area | 3.29 | 1.15 |
| Trolleys/baskets/bags | 3.95 | 1.12 |
| Brochures/pamphlets/promotional material | 3.48 | 1.21 |
| Store ambience | 3.61 | 1.15 |
| Eat out/sit out (wherever available) | 3.31 | 0.99 |
| Cleanliness and hygiene in the store | 3.63 | 0.96 |
| Ethical practices | ||
| Sale of high quality goods | 3.30 | 0.98 |
| Following environment friendly practices | 2.97 | 0.96 |
| Protection of larger interests of customers | 3.26 | 0.89 |
| Refraining from engaging child labour | 3.76 | 1.16 |