Product attributes | Mean | Std. Dev. |
Product quality and grading | 3.39 | 1.07 |
Product variety | 3.49 | 0.89 |
Product range | 3.46 | 1.01 |
Freshness | 3.41 | 1.04 |
Availability of seasonal fresh produce | 3.52 | 1.00 |
Availability of fresh produce during festivals and special occasions | 3.28 | 1.08 |
Price attributes | ||
Prices of FFVs | 3.26 | 1.15 |
Convenience of payment through vouchers | 3.64 | 1.01 |
Convenience of payment through cards | 4.01 | 0.90 |
Discounts | 2.95 | 0.99 |
Transparency (price tag and accuracy) in pricing | 3.94 | 0.79 |
Placement attributes | ||
Easy access to retail store | 3.62 | 1.09 |
Store location in prime areas of city | 3.77 | 1.21 |
Distance from home/place of work | 3.66 | 1.07 |
Timings/working hours of retail Outlets | 3.94 | 0.87 |
Procurement efficiencies of large retail stores (Perception) | 3.84 | 0.82 |
Promotion attributes | ||
Awareness of offers and discounts | 3.50 | 0.89 |
Audibility/visibility of offers | 3.49 | 1.05 |
Redemption of coupons/payback points | 3.71 | 1.09 |
Special day low price offers (like Tuesday in more stores) | 3.53 | 0.99 |
Everyday low price offers | 2.90 | 1.09 |
Lucky draws | 2.56 | 1.13 |
Loyalty card promotion | 3.46 | 1.30 |
Effectiveness of advertisements across the media | 3.35 | 1.08 |
People attributes | ||
Proactive approach of sales persons at large retail stores | 3.17 | 0.88 |
Politeness and courtesy of staff towards customers | 3.28 | 0.89 |
Communication skill of retail sales staff | 3.57 | 0.84 |
Knowledge of product, price etc. | 3.65 | 0.92 |
Process attributes | ||
Check in and check-out procedure | 3.25 | 1.22 |
Billing process | 3.29 | 1.15 |
Issuing loyalty cards/ coupons etc., | 3.43 | 1.02 |
Bill accuracy | 3.31 | 1.13 |
Grievance handling procedure | 3.32 | 1.08 |