Product attributes

Mean

Std. Dev.

Product quality and grading

3.39

1.07

Product variety

3.49

0.89

Product range

3.46

1.01

Freshness

3.41

1.04

Availability of seasonal fresh produce

3.52

1.00

Availability of fresh produce during festivals and special occasions

3.28

1.08

Price attributes

Prices of FFVs

3.26

1.15

Convenience of payment through vouchers

3.64

1.01

Convenience of payment through cards

4.01

0.90

Discounts

2.95

0.99

Transparency (price tag and accuracy) in pricing

3.94

0.79

Placement attributes

Easy access to retail store

3.62

1.09

Store location in prime areas of city

3.77

1.21

Distance from home/place of work

3.66

1.07

Timings/working hours of retail Outlets

3.94

0.87

Procurement efficiencies of large retail stores (Perception)

3.84

0.82

Promotion attributes

Awareness of offers and discounts

3.50

0.89

Audibility/visibility of offers

3.49

1.05

Redemption of coupons/payback points

3.71

1.09

Special day low price offers (like Tuesday in more stores)

3.53

0.99

Everyday low price offers

2.90

1.09

Lucky draws

2.56

1.13

Loyalty card promotion

3.46

1.30

Effectiveness of advertisements across the media

3.35

1.08

People attributes

Proactive approach of sales persons at large retail stores

3.17

0.88

Politeness and courtesy of staff towards customers

3.28

0.89

Communication skill of retail sales staff

3.57

0.84

Knowledge of product, price etc.

3.65

0.92

Process attributes

Check in and check-out procedure

3.25

1.22

Billing process

3.29

1.15

Issuing loyalty cards/ coupons etc.,

3.43

1.02

Bill accuracy

3.31

1.13

Grievance handling procedure

3.32

1.08